Beti Bachao Beti Padhao focuses on creating mindset and behavioural changes towards the girl child
- BBBP is a tri-ministerial centrally sponsored scheme to arrest the declining Child Sex Ratio (CSR), prevent gender-biased sex selection, and ensure survival, protection and education of the girl child.
- Launched 22 January 2015 at Panipat, Haryana by PM Modi; now subsumed under Sambal sub-scheme of umbrella Mission Shakti (since 2021-22).
- UPSC relevance: gender governance, demographics (sex ratio), social-sector schemes, federal implementation, behavioural-change communication.