Prasar Bharati Adopts Digital-First Content Strategy; WAVES OTT and Pay-Per-View Framework Lead Transition, Especially Among Youth

• Prasar Bharati, India's statutory public service broadcaster, is shifting from legacy TV/radio (DD, Akashvani) to a digital-first content strategy anchored by the WAVES OTT platform and a new Pay-Per-View (PPV) Framework.
• Twin policy levers: Content Sourcing Policy 2024 (procurement) + Pay-Per-View Framework 2025 (digital/OTT acquisition) — designed to capture youth audiences.
• Relevant to UPSC GS-II (governance, statutory bodies, media regulation) and GS-III (IT, digital economy, IPR/content monetisation).