Government Initiatives Support Growth of Creative Economy and Content Creators

• India's "orange economy" push: structured policy to convert content, creativity and culture into an economic growth engine, anchored by WAVES 2025 and the Indian Institute of Creative Technologies (IICT).
• Cross-ministerial effort led by Ministry of Electronics & IT (MeitY) for safe cyberspace and Ministry of Information & Broadcasting (MIB) for M&E sector promotion.
• UPSC relevance: intersects GS-III (economy, employment, IT sector), GS-II (governance, safe internet) and current affairs on AVGC-XR policy.