CONSERVATION OF MONUMENTS BY PRIVATE SECTOR - ADOPT A HERITAGE (AAH) 2.0

• AAH 2.0 is a Ministry of Culture / Archaeological Survey of India (ASI) programme that engages private/public sector companies, NGOs, trusts and societies to develop non-conservational visitor amenities at Centrally Protected Monuments of National Importance.
• Partner entities are branded "Monument Mitras"; archaeological conservation remains the exclusive domain of ASI.
• Funded primarily through CSR contributions, not government outlay — relevant for GS-I (Culture), GS-II (PPP/governance) and GS-III (CSR/economy).