Political Parties to get advertisements pre-certified by MCMC

• MCMC pre-certification = mandatory clearance by Media Certification & Monitoring Committees (district + state level) of all political advertisements on electronic media (TV, radio, cable, AV displays, e-papers, bulk SMS/voice, social media) before publication.
• Constituted under Election Commission of India (ECI) orders, traceable to Order No. 509/75/2004/JS-I dated 15 April 2004, consolidated on 27 August 2012.
• Examinable as GS-II (Representation of People, ECI) and increasingly relevant for social-media-era regulation, paid news, and Model Code of Conduct (MCC) enforcement.