Availability of Affordable Generic Medicines

• Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) is the flagship Government of India campaign to provide quality generic medicines at 50–80% lower MRP than branded equivalents via dedicated retail outlets called Janaushadhi Kendras (JAKs/PMBJKs).
• Implementing agency: Pharmaceuticals & Medical Devices Bureau of India (PMBI) (earlier BPPI) under Department of Pharmaceuticals, Ministry of Chemicals & Fertilizers.
• Relevant for UPSC: intersection of health (SDG-3), out-of-pocket expenditure, IPR/patents, National List of Essential Medicines (NLEM), price control (NPPA/DPCO).