‘SHE-Marts’ will provide a new market platform for rural women entrepreneurs

• SHE-MART = Self Help Entrepreneurs – Marketing Avenues for Rural Transformation, a new market-access initiative announced by the Ministry of Rural Development (MoRD) under the DAY-NRLM umbrella to move SHG women from credit-linked livelihoods to enterprise ownership.
• Examinable for UPSC because it integrates SHG ecosystem, Lakhpati Didi target, ONDC-based digital commerce, and rural women's economic empowerment — a high-yield convergence theme for Prelims & GS-II/GS-III Mains.