Government Notifies TV Rating Policy (TRP) 2026 to Strengthen Transparency, Accountability and Credibility of Television Audience Measurement in India

• TV Ratings Policy 2026 is the new regulatory framework for television audience measurement in India, notified by the Ministry of Information & Broadcasting (MIB) on 27 March 2026, replacing the 2014 Guidelines.
• Aims to strengthen transparency, accountability and credibility of TRPs; mandates DPDP-compliant data handling, dual audits, larger sample size, and excludes landing-page viewership from ratings.
• Relevant for GS-II (Governance/Regulation, Media) and GS-III (Economy/IT); ties into post-2020 TRP scam reforms and the DPDP Act, 2023 regime.