NASHA MUKT BHARAT ABHIYAN

• Flagship demand-reduction campaign of the Department of Social Justice & Empowerment (DoSJE) targeting substance/drug abuse through community outreach, awareness and de-addiction support.
• Launched 15 August 2020 in 272 most vulnerable districts; universalised to all districts of India w.e.f. 15 August 2023.
• Operates alongside the statutory anti-narcotics architecture (NDPS Act, 1985; NCB) as the demand-reduction pillar complementing supply-reduction.
• Topical for UPSC under GS-II (welfare schemes, vulnerable sections) and GS-III (internal security – drug trafficking).