Doordarshan (Prasar Bharati) Signs MoU with ICCR to Expand Global Reach of Indian Cultural Content

• MoU between Doordarshan (Prasar Bharati) — India's public service broadcaster under MIB — and the Indian Council for Cultural Relations (ICCR) — an autonomous body under MEA — to broadcast and digitally disseminate Indian cultural content globally.
• Operationalises cultural diplomacy / soft power by fusing ICCR's content pipeline (events at Missions, Indian Cultural Centres) with Doordarshan's TV+radio+OTT+social media reach.
• UPSC relevance: intersection of GS-II (international relations, soft power, institutions) and GS-I (Indian culture).