Womaniya: Building Inclusive Market Access for Women Entrepreneurs

• Womaniya is a flagship initiative of Government e-Marketplace (GeM) enabling women-led MSEs and SHGs to sell directly to government buyers, bypassing intermediaries.
• Launched on 14 January 2019 under the Ministry of Commerce and Industry, it tackles women entrepreneurs' triple challenge: access to markets, finance, and value-addition.
• UPSC relevance: intersects GS-II (welfare/women) and GS-III (MSME, public procurement, inclusive growth), and is the operational vehicle for the 3% women-MSE procurement mandate.