AYUSHEXCIL and Spices Board of India Sign MoU to Strengthen Global Promotion of Ayush Products and Medicinal Spices

• MoU signed 25 May 2026 between AYUSHEXCIL (Ayush Export Promotion Council) and Spices Board of India to jointly promote Ayush products and medicinal spices in global markets.
• Cross-ministerial convergence: Ministry of Ayush (AYUSHEXCIL) + Ministry of Commerce & Industry (Spices Board) — relevant for GS-II (governance) & GS-III (economy, exports).
• Flagship branding campaign proposed: "Spice and Heal", positioning India as a global wellness leader.