More than 9.42 lakh farmers have joined the ‘Save the Farm Campaign’, giving balanced fertiliser use the character of a mass movement

• 'Khet Bachao Abhiyan' is a nationwide, time-bound mass-outreach campaign by the Union Ministry of Agriculture & Farmers' Welfare to promote balanced fertiliser use, soil-test-based nutrient management, and sustainable farming.
• Treated by Government of India as a "mass movement" — 9.42 lakh+ farmers connected as of 4 June 2026.
• Relevant for UPSC because it intersects soil health, fertiliser subsidy reform, PM-PRANAM, Soil Health Card, Nano fertilisers, and Sustainable Agriculture under GS-III (Agriculture).