Does a capped-penalty regime under the DPDP Act, 2023 provide adequate deterrence against large digital platforms? Critically analyse.
New · District CollectorCan you hold the district for 72 hours?Floods, a heatwave, an outbreak, a grievance queue. Take the decisions, see the consequences.Play →The DPDP Act, 2023 sets a fixed maximum fine for each category of default. Security-safeguard failures can draw up to ₹250 crore. Breach-notification and children's-data lapses can draw up to ₹200 crore each, and other defaults up to ₹50 crore [1]. In October 2026, New Mexico imposed a $25 billion penalty on Meta for deceptive privacy claims [2]. That raises a question: do India's caps deter large platforms, or are they just a cost of doing business?
Where the capped regime works
- Predictability: firms know their maximum exposure in advance. The Board must also weigh the nature and gravity of a default and any efforts to mitigate it [3].
- No arbitrary sums: New Mexico charged $5,000 per violation, which produced a jury figure above $219 billion. The judge then cut it to $25 billion [2].
- Graded protection: the higher tier for children's data shows special concern for vulnerable users [1].
- Proportionate burden: startups and MSMEs face lighter duties, while Significant Data Fiduciaries must carry out audits and impact assessments [3].
Where deterrence falls short
- Ceilings ignore scale: a platform with crores of users faces the same maximum as a small app. Meta's liability, by contrast, grew with the number of violations [2].
- Risk can be priced in: the court found an "extraordinary number of willful violations" backed by Meta's leadership [2]. Against such deliberate conduct, a known ceiling becomes a cost the firm can weigh against the profit from extra data.
- Harm is not regulated: the Act drops the Srikrishna Committee's harm-based approach. It also has no right to be forgotten [4].
- Enforcer's independence: Board members serve two-year terms and can be reappointed. SEBI and CCI members serve five years [4].
- Weak consumer-law route too: the CCPA fined PhysicsWallah ₹5 lakh and McAfee ₹1 lakh for dark patterns [5]. Platforms are mostly asked to self-audit [6].
Way forward
- Add turnover-linked ceilings for Significant Data Fiduciaries, and steeper fines for repeated or willful violations.
- Give Board members five-year terms [4].
- Have the CCPA and the Board run joint investigations instead of relying on self-declarations.
Overall, the caps give certainty and proportionality, but they deter large platforms only weakly. Penalties that rise with a firm's size and with deliberate intent, enforced by an independent Board, would give real effect to the right to privacy recognised in Puttaswamy (2017) and build user trust in India's digital economy.
Sources
- 1PIB Backgrounder, "DPDP Rules, 2025 Notified" (17 November 2025): ₹250 crore / ₹200 crore / ₹50 crore penalty tiers; children's-data tier
- 2The Hindu, "Why does Meta have to pay a $25 billion penalty?" (25 October 2026): $25 billion penalty; $5,000 per violation; $219 billion+ jury figure; willful violations backed by leadership
- 3PIB Research Unit, "Draft Digital Personal Data Protection Rules" (5 January 2025): Board to weigh nature and gravity of default and mitigation; graded duties for startups/MSMEs and Significant Data Fiduciaries
- 4PRS Legislative Research, "The Digital Personal Data Protection Bill, 2023": harm not regulated; no right to be forgotten; two-year Board terms compared with other regulators
- 5PIB, "CCPA Acts Against Dark Patterns on Digital Platforms" (June 2026): ₹5 lakh fine on PhysicsWallah and ₹1 lakh on McAfee
- 6PIB, "E-Commerce Platforms Urged to Self-Audit and Eliminate Dark Patterns: Centre": self-audit and self-declaration approach