The consumer's budget: budget set, budget line and its shifts

Consumer Behaviour, Demand and Elasticity · section 4 of 10

In this note
  1. Detail
  2. Prelims Hooks
  3. Mains Points

Detail

1. The set-up: income, prices and a bundle

  • NCERT uses a consumer with two goods: bananas (good 1) and mangoes (good 2).
  • x₁ = quantity of bananas. x₂ = quantity of mangoes.
  • p₁ = price of a banana. p₂ = price of a mango.
  • M = her money income.

  • A bundle (x₁, x₂) is one combination of the two goods, e.g. (2, 3) = 2 bananas and 3 mangoes.

  • Cost of a bundle = p₁x₁ + p₂x₂.
  • Worked example: p₁ = ₹5, p₂ = ₹5, bundle (2, 3). Cost = 5×2 + 5×3 = ₹25.

  • Economists use the same kind of formula. Britannica writes the budget constraint as P_B·B + P_Z·Z = Y. Here P_B and P_Z are the prices of goods B and Z, and Y is income [2].

2. Budget constraint

  • Budget constraint: the condition that a bundle can be bought only if its cost is not more than income.
  • p₁x₁ + p₂x₂ ≤ M

  • It is written as "≤" (less than or equal to) because she may leave some money unspent. She can never spend more than M.

  • Why it matters: wants are unlimited, but income is limited. The constraint puts this scarcity into a formula. (Class 7 NCERT makes the same point through needs and wants.)

3. Budget set

  • Budget set: the collection of all bundles she can buy with income M at current market prices.
  • Example 2.1: M = ₹20, p₁ = p₂ = ₹5. Goods are sold only in whole units.
  • The most she can buy of either good is 20/5 = 4 units.
  • 15 affordable bundles: (0,0), (0,1), (0,2), (0,3), (0,4), (1,0), (1,1), (1,2), (1,3), (2,0), (2,1), (2,2), (3,0), (3,1), (4,0).
  • Quick count check: with x₁ = 0, 1, 2, 3, 4 bananas, she can have 5, 4, 3, 2, 1 mango choices. 5+4+3+2+1 = 15.
  • Five bundles cost exactly ₹20: (0,4), (1,3), (2,2), (3,1), (4,0).
  • Not affordable: (3,3) costs ₹30 and (4,5) costs ₹45. Both are more than ₹20.

  • Indivisible vs divisible goods:

  • Indivisible goods are sold only in whole units, such as oranges and bananas. For these, the budget set is a group of separate dots.
  • Divisible goods can be bought in parts, such as half a kg of rice or a quarter litre of milk. For these, the budget set is the whole triangle on and below the budget line, including the axes.

4. Budget line

  • Budget line: all bundles that cost exactly M.
  • p₁x₁ + p₂x₂ = M

  • Rearranged as a straight line (y = c + mx):

  • x₂ = M/p₂ − (p₁/p₂)x₁
  • Horizontal intercept = M/p₁: all income spent on bananas.
  • Vertical intercept = M/p₂: all income spent on mangoes.
  • Slope = −p₁/p₂.

  • Three areas on the diagram:

  • On the line: costs exactly M, so the whole income is spent.
  • Below the line: costs less than M. She can afford it and has money left over.
  • Above the line: costs more than M. She cannot buy it.

  • Worked example: M = ₹100, p₁ = ₹10, p₂ = ₹20.

  • Line: 10x₁ + 20x₂ = 100, which gives x₂ = 5 − 0.5x₁.
  • Intercepts: 10 bananas and 5 mangoes. Slope = −1/2.
  • Check a point: (4, 3) costs 40 + 60 = ₹100, so it lies on the line.

5. Why the slope is −p₁/p₂

  • Take two points on the same budget line:
  • p₁x₁ + p₂x₂ = M
  • p₁(x₁ + Δx₁) + p₂(x₂ + Δx₂) = M

  • Subtract the first from the second: p₁Δx₁ + p₂Δx₂ = 0, so Δx₂/Δx₁ = −p₁/p₂.

  • Why the line slopes down:
  • The whole budget is already spent.
  • To buy one more banana, she has to give up some mangoes.
  • So more of one good always means less of the other.

  • The slope is the opportunity cost (what she gives up) of one more banana, measured in mangoes.

  • Worked example: p₁ = ₹10, p₂ = ₹20. One extra banana costs ₹10, which buys ½ mango. So she gives up ½ mango.

6. Price ratio vs MRS

  • Price ratio (p₁/p₂): the rate at which the market lets her swap bananas for mangoes.
  • One extra banana costs p₁. That money buys p₁/p₂ mangoes.

  • MRS (marginal rate of substitution): the number of mangoes she is willing to give up for one more banana while staying equally satisfied. It comes from her preferences.

  • Key contrast:
  • The price ratio is objective. The market sets it.
  • MRS is subjective. Her tastes set it.

  • She reaches her optimum (best bundle) where the two are equal: MRS = p₁/p₂. This is covered in section 5.

7. Shift of the budget line: change in income (prices fixed)

  • The line moves parallel. The slope −p₁/p₂ does not change because prices do not change.
  • M rises: both intercepts (M/p₁ and M/p₂) rise, and the line moves outward. The budget set gets bigger.
  • M falls: the line moves inward. The budget set gets smaller.

  • Worked example: p₁ = ₹4, p₂ = ₹5.

  • M = ₹20 gives intercepts 5 and 4.
  • M = ₹40 gives intercepts 10 and 8. The slope stays −4/5.

  • Policy link: income tax relief is a parallel outward shift.

  • Union Budget 2025-26 made income up to ₹12 lakh tax-free under the new regime. The limit is ₹12.75 lakh for salaried people because of the ₹75,000 standard deduction [3].
  • Take-home income (M) rises while market prices stay the same, so the budget line moves outward.
  • The government expected about ₹1 lakh crore in lost revenue from these direct tax proposals. Its stated aim was to leave more money with the middle class for consumption, savings and investment [3].

8. Shift of the budget line: change in one price

  • p₁ changes while p₂ and M stay fixed: the line pivots (rotates) around the vertical intercept M/p₂. The mango-only point does not move.
  • p₁ rises: the line gets steeper and the horizontal intercept M/p₁ falls. The budget set shrinks.
  • p₁ falls: the line gets flatter and the horizontal intercept rises. The budget set grows.

  • p₂ changes: the mirror image. The line pivots around the horizontal intercept M/p₁.

  • Britannica says the same: a fall in the price of good B moves the line outward along the B-axis, while the point on the Z-axis stays where it is [2].
  • Worked example: M = ₹100, p₂ = ₹20, and p₁ falls from ₹10 to ₹5.
  • The horizontal intercept rises from 10 to 20. The vertical intercept stays at 5.
  • The slope changes from −1/2 to −1/4, so the line is flatter.

  • Policy link: a GST rate cut is like a fall in price.

  • The GST Council cut the main slabs from four (5%, 12%, 18%, 28%) to two: 5% (merit rate) and 18% (standard rate). It added a 40% special rate for sin and luxury goods [4].
  • The new rates applied from 22 September 2025 [4].
  • Items such as UHT milk, paneer, roti and paratha moved to 5% or Nil. Many medicines moved to 5% or Nil, and health insurance became exempt [4].
  • If the tax cut reaches the shop price, the line pivots outward along the axis of the cheaper good.

  • A fall in price has two effects, which come later in the chapter [2]:

  • Substitution effect: the good is now relatively cheaper, so she buys more of it in place of the other good.
  • Income effect: her money now buys more, so her real income (purchasing power) rises.

9. Special cases (Class 12 exercise drills)

  • Drill 1: p₁ = ₹4, p₂ = ₹5, M = ₹20.
  • Line: 4x₁ + 5x₂ = 20. Intercepts 5 (bananas) and 4 (mangoes). Slope −4/5.

  • Drill 2: M rises to ₹40. The line makes a parallel outward shift, and the intercepts become 10 and 8.

  • Drill 3: p₂ falls to ₹4 (M = ₹20).
  • The vertical intercept rises from 4 to 5. The horizontal intercept stays at 5.
  • The slope becomes −4/4 = −1.

  • Drill 4: doubling income and both prices leaves the budget set unchanged.

  • 2p₁x₁ + 2p₂x₂ = 2M reduces to p₁x₁ + p₂x₂ = M.
  • Lesson: only relative prices and real income matter. Money amounts on their own do not.
  • Real-life meaning: if wages rise by the same percentage as inflation, what a household can buy does not change.

  • Drill 5: bundle (6, 8) at prices ₹6 and ₹8 uses her whole income.

  • M = 6×6 + 8×8 = 36 + 64 = ₹100.

  • Extra trap: both prices double while M stays the same.

  • The slope does not change: 2p₁/2p₂ = p₁/p₂.
  • Both intercepts halve, so the line makes a parallel inward shift.
  • This has the same effect as halving income. Inflation without a matching rise in income works this way.

10. The Indian household's real budget (data)

  • The Household Consumption Expenditure Survey (HCES) 2023-24 (by MoSPI, the government's statistics ministry) measured average MPCE (monthly per capita consumption expenditure, which is spending per person per month) [5][6]:
  • Rural: ₹4,122
  • Urban: ₹6,996
  • These figures leave out items that households got free through welfare schemes [5].

  • Share of spending on food (2023-24) [5][6]:

  • Rural households: 47.04%
  • Urban households: 39.68%
  • Poorer budgets go mostly to food, so price changes in food items (a pivot of the budget line) hit rural households harder.

  • Sample: 2,61,953 households (1,54,357 rural and 1,07,596 urban), covering all States and UTs [5].

  • Free goods (like PDS grain) enlarge the budget set without any cash changing hands. This is why MoSPI reports MPCE both with and without "imputed" (estimated) values of free items [5].

Prelims Hooks

  • Budget constraint: p₁x₁ + p₂x₂ ≤ M. Budget line: p₁x₁ + p₂x₂ = M. Trap: the line uses "=" and the constraint uses "≤".
  • Slope of the budget line = −p₁/p₂ (price ratio). It does not depend on income M.
  • Intercepts: M/p₁ on the horizontal axis and M/p₂ on the vertical axis.
  • Change in income → parallel shift. Change in one price → pivot around the other good's intercept.
  • Income and all prices change by the same proportion → no change in the budget line or budget set.
  • All prices double with income fixed → parallel inward shift, the same as halving income. It is not a pivot.
  • Example 2.1 (M = ₹20, prices ₹5 each, whole units): 15 affordable bundles, 5 on the budget line.
  • Budget set for divisible goods = the whole triangle on and below the line. For indivisible goods = separate dots.
  • HCES 2023-24 average MPCE: Rural ₹4,122, Urban ₹6,996. Food share: 47.04% rural, 39.68% urban [5].
  • GST 2.0 (effective 22 September 2025): two main slabs of 5% and 18%, plus a 40% special rate [4].

Mains Points

  • Tax policy works through the budget line:
  • A cut in income tax, such as the ₹12 lakh zero-tax limit in 2025-26, raises M. The line shifts outward in parallel [3].
  • A GST cut lowers the price of the taxed goods. The line pivots outward along those goods' axes [4].
  • Income tax relief helps only people who pay income tax. A GST cut on essentials reaches every buyer, including rural households, who spend about 47% of their budget on food [4][5].

  • Inflation vs real income:

  • The "double M and all prices" result shows that welfare depends on real income, not nominal (money) income.
  • Supporting purchasing power through inflation control or through wage and DA (dearness allowance) indexation protects the budget set. Raising money wages alone does not.

  • In-kind transfers vs cash transfers:

  • Free food under PDS enlarges the budget set only along one good's axis.
  • Cash transfers (DBT) shift the whole line outward.
  • MoSPI reports MPCE both with and without imputed free items, which shows these transfers matter to household welfare [5].

  • Relative-price changes hurt budgets unevenly:

  • A rise in food prices pivots the line inward more sharply for households that spend most of their budget on food.
  • This supports targeted relief and GST exemptions on essentials [4][5].

Sources

  1. 1Class 12, Ch 2 "Theory of Consumer Behaviour"; Class 9, Ch 9 "The Price Puzzle: What Drives the Market"; Class 7, Ch 12 "Understanding Markets" (primary)
  2. 2Consumer | economics | Britannicabritannica.com · tier 3
  3. 3No Income Tax on Annual Income upto Rs. 12 Lakh under New Tax Regime (PIB, Union Budget 2025-26)pib.gov.in · tier 1
  4. 4GST Reforms 2025: Relief for Common Man, Boost for Businesses (PIB)static.pib.gov.in · tier 1
  5. 5Household Consumption Expenditure Survey: 2023-24 (PIB)pib.gov.in · tier 1
  6. 6Average MPCE (Rs.) and share of food and non-food items, 2023-24 (MoSPI)mospi.gov.in · tier 1