The consumer's budget: budget set, budget line and its shifts
Consumer Behaviour, Demand and Elasticity · section 4 of 10
In this note
Detail
1. The set-up: income, prices and a bundle
- NCERT uses a consumer with two goods: bananas (good 1) and mangoes (good 2).
- x₁ = quantity of bananas. x₂ = quantity of mangoes.
- p₁ = price of a banana. p₂ = price of a mango.
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M = her money income.
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A bundle (x₁, x₂) is one combination of the two goods, e.g. (2, 3) = 2 bananas and 3 mangoes.
- Cost of a bundle = p₁x₁ + p₂x₂.
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Worked example: p₁ = ₹5, p₂ = ₹5, bundle (2, 3). Cost = 5×2 + 5×3 = ₹25.
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Economists use the same kind of formula. Britannica writes the budget constraint as P_B·B + P_Z·Z = Y. Here P_B and P_Z are the prices of goods B and Z, and Y is income [2].
2. Budget constraint
- Budget constraint: the condition that a bundle can be bought only if its cost is not more than income.
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p₁x₁ + p₂x₂ ≤ M
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It is written as "≤" (less than or equal to) because she may leave some money unspent. She can never spend more than M.
- Why it matters: wants are unlimited, but income is limited. The constraint puts this scarcity into a formula. (Class 7 NCERT makes the same point through needs and wants.)
3. Budget set
- Budget set: the collection of all bundles she can buy with income M at current market prices.
- Example 2.1: M = ₹20, p₁ = p₂ = ₹5. Goods are sold only in whole units.
- The most she can buy of either good is 20/5 = 4 units.
- 15 affordable bundles: (0,0), (0,1), (0,2), (0,3), (0,4), (1,0), (1,1), (1,2), (1,3), (2,0), (2,1), (2,2), (3,0), (3,1), (4,0).
- Quick count check: with x₁ = 0, 1, 2, 3, 4 bananas, she can have 5, 4, 3, 2, 1 mango choices. 5+4+3+2+1 = 15.
- Five bundles cost exactly ₹20: (0,4), (1,3), (2,2), (3,1), (4,0).
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Not affordable: (3,3) costs ₹30 and (4,5) costs ₹45. Both are more than ₹20.
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Indivisible vs divisible goods:
- Indivisible goods are sold only in whole units, such as oranges and bananas. For these, the budget set is a group of separate dots.
- Divisible goods can be bought in parts, such as half a kg of rice or a quarter litre of milk. For these, the budget set is the whole triangle on and below the budget line, including the axes.
4. Budget line
- Budget line: all bundles that cost exactly M.
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p₁x₁ + p₂x₂ = M
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Rearranged as a straight line (y = c + mx):
- x₂ = M/p₂ − (p₁/p₂)x₁
- Horizontal intercept = M/p₁: all income spent on bananas.
- Vertical intercept = M/p₂: all income spent on mangoes.
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Slope = −p₁/p₂.
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Three areas on the diagram:
- On the line: costs exactly M, so the whole income is spent.
- Below the line: costs less than M. She can afford it and has money left over.
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Above the line: costs more than M. She cannot buy it.
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Worked example: M = ₹100, p₁ = ₹10, p₂ = ₹20.
- Line: 10x₁ + 20x₂ = 100, which gives x₂ = 5 − 0.5x₁.
- Intercepts: 10 bananas and 5 mangoes. Slope = −1/2.
- Check a point: (4, 3) costs 40 + 60 = ₹100, so it lies on the line.
5. Why the slope is −p₁/p₂
- Take two points on the same budget line:
- p₁x₁ + p₂x₂ = M
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p₁(x₁ + Δx₁) + p₂(x₂ + Δx₂) = M
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Subtract the first from the second: p₁Δx₁ + p₂Δx₂ = 0, so Δx₂/Δx₁ = −p₁/p₂.
- Why the line slopes down:
- The whole budget is already spent.
- To buy one more banana, she has to give up some mangoes.
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So more of one good always means less of the other.
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The slope is the opportunity cost (what she gives up) of one more banana, measured in mangoes.
- Worked example: p₁ = ₹10, p₂ = ₹20. One extra banana costs ₹10, which buys ½ mango. So she gives up ½ mango.
6. Price ratio vs MRS
- Price ratio (p₁/p₂): the rate at which the market lets her swap bananas for mangoes.
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One extra banana costs p₁. That money buys p₁/p₂ mangoes.
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MRS (marginal rate of substitution): the number of mangoes she is willing to give up for one more banana while staying equally satisfied. It comes from her preferences.
- Key contrast:
- The price ratio is objective. The market sets it.
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MRS is subjective. Her tastes set it.
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She reaches her optimum (best bundle) where the two are equal: MRS = p₁/p₂. This is covered in section 5.
7. Shift of the budget line: change in income (prices fixed)
- The line moves parallel. The slope −p₁/p₂ does not change because prices do not change.
- M rises: both intercepts (M/p₁ and M/p₂) rise, and the line moves outward. The budget set gets bigger.
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M falls: the line moves inward. The budget set gets smaller.
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Worked example: p₁ = ₹4, p₂ = ₹5.
- M = ₹20 gives intercepts 5 and 4.
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M = ₹40 gives intercepts 10 and 8. The slope stays −4/5.
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Policy link: income tax relief is a parallel outward shift.
- Union Budget 2025-26 made income up to ₹12 lakh tax-free under the new regime. The limit is ₹12.75 lakh for salaried people because of the ₹75,000 standard deduction [3].
- Take-home income (M) rises while market prices stay the same, so the budget line moves outward.
- The government expected about ₹1 lakh crore in lost revenue from these direct tax proposals. Its stated aim was to leave more money with the middle class for consumption, savings and investment [3].
8. Shift of the budget line: change in one price
- p₁ changes while p₂ and M stay fixed: the line pivots (rotates) around the vertical intercept M/p₂. The mango-only point does not move.
- p₁ rises: the line gets steeper and the horizontal intercept M/p₁ falls. The budget set shrinks.
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p₁ falls: the line gets flatter and the horizontal intercept rises. The budget set grows.
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p₂ changes: the mirror image. The line pivots around the horizontal intercept M/p₁.
- Britannica says the same: a fall in the price of good B moves the line outward along the B-axis, while the point on the Z-axis stays where it is [2].
- Worked example: M = ₹100, p₂ = ₹20, and p₁ falls from ₹10 to ₹5.
- The horizontal intercept rises from 10 to 20. The vertical intercept stays at 5.
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The slope changes from −1/2 to −1/4, so the line is flatter.
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Policy link: a GST rate cut is like a fall in price.
- The GST Council cut the main slabs from four (5%, 12%, 18%, 28%) to two: 5% (merit rate) and 18% (standard rate). It added a 40% special rate for sin and luxury goods [4].
- The new rates applied from 22 September 2025 [4].
- Items such as UHT milk, paneer, roti and paratha moved to 5% or Nil. Many medicines moved to 5% or Nil, and health insurance became exempt [4].
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If the tax cut reaches the shop price, the line pivots outward along the axis of the cheaper good.
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A fall in price has two effects, which come later in the chapter [2]:
- Substitution effect: the good is now relatively cheaper, so she buys more of it in place of the other good.
- Income effect: her money now buys more, so her real income (purchasing power) rises.
9. Special cases (Class 12 exercise drills)
- Drill 1: p₁ = ₹4, p₂ = ₹5, M = ₹20.
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Line: 4x₁ + 5x₂ = 20. Intercepts 5 (bananas) and 4 (mangoes). Slope −4/5.
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Drill 2: M rises to ₹40. The line makes a parallel outward shift, and the intercepts become 10 and 8.
- Drill 3: p₂ falls to ₹4 (M = ₹20).
- The vertical intercept rises from 4 to 5. The horizontal intercept stays at 5.
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The slope becomes −4/4 = −1.
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Drill 4: doubling income and both prices leaves the budget set unchanged.
- 2p₁x₁ + 2p₂x₂ = 2M reduces to p₁x₁ + p₂x₂ = M.
- Lesson: only relative prices and real income matter. Money amounts on their own do not.
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Real-life meaning: if wages rise by the same percentage as inflation, what a household can buy does not change.
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Drill 5: bundle (6, 8) at prices ₹6 and ₹8 uses her whole income.
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M = 6×6 + 8×8 = 36 + 64 = ₹100.
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Extra trap: both prices double while M stays the same.
- The slope does not change: 2p₁/2p₂ = p₁/p₂.
- Both intercepts halve, so the line makes a parallel inward shift.
- This has the same effect as halving income. Inflation without a matching rise in income works this way.
10. The Indian household's real budget (data)
- The Household Consumption Expenditure Survey (HCES) 2023-24 (by MoSPI, the government's statistics ministry) measured average MPCE (monthly per capita consumption expenditure, which is spending per person per month) [5][6]:
- Rural: ₹4,122
- Urban: ₹6,996
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These figures leave out items that households got free through welfare schemes [5].
- Rural households: 47.04%
- Urban households: 39.68%
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Poorer budgets go mostly to food, so price changes in food items (a pivot of the budget line) hit rural households harder.
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Sample: 2,61,953 households (1,54,357 rural and 1,07,596 urban), covering all States and UTs [5].
- Free goods (like PDS grain) enlarge the budget set without any cash changing hands. This is why MoSPI reports MPCE both with and without "imputed" (estimated) values of free items [5].
Prelims Hooks
- Budget constraint: p₁x₁ + p₂x₂ ≤ M. Budget line: p₁x₁ + p₂x₂ = M. Trap: the line uses "=" and the constraint uses "≤".
- Slope of the budget line = −p₁/p₂ (price ratio). It does not depend on income M.
- Intercepts: M/p₁ on the horizontal axis and M/p₂ on the vertical axis.
- Change in income → parallel shift. Change in one price → pivot around the other good's intercept.
- Income and all prices change by the same proportion → no change in the budget line or budget set.
- All prices double with income fixed → parallel inward shift, the same as halving income. It is not a pivot.
- Example 2.1 (M = ₹20, prices ₹5 each, whole units): 15 affordable bundles, 5 on the budget line.
- Budget set for divisible goods = the whole triangle on and below the line. For indivisible goods = separate dots.
- HCES 2023-24 average MPCE: Rural ₹4,122, Urban ₹6,996. Food share: 47.04% rural, 39.68% urban [5].
- GST 2.0 (effective 22 September 2025): two main slabs of 5% and 18%, plus a 40% special rate [4].
Mains Points
- Tax policy works through the budget line:
- A cut in income tax, such as the ₹12 lakh zero-tax limit in 2025-26, raises M. The line shifts outward in parallel [3].
- A GST cut lowers the price of the taxed goods. The line pivots outward along those goods' axes [4].
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Income tax relief helps only people who pay income tax. A GST cut on essentials reaches every buyer, including rural households, who spend about 47% of their budget on food [4][5].
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Inflation vs real income:
- The "double M and all prices" result shows that welfare depends on real income, not nominal (money) income.
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Supporting purchasing power through inflation control or through wage and DA (dearness allowance) indexation protects the budget set. Raising money wages alone does not.
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In-kind transfers vs cash transfers:
- Free food under PDS enlarges the budget set only along one good's axis.
- Cash transfers (DBT) shift the whole line outward.
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MoSPI reports MPCE both with and without imputed free items, which shows these transfers matter to household welfare [5].
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Relative-price changes hurt budgets unevenly:
- A rise in food prices pivots the line inward more sharply for households that spend most of their budget on food.
- This supports targeted relief and GST exemptions on essentials [4][5].
Sources
- 1Class 12, Ch 2 "Theory of Consumer Behaviour"; Class 9, Ch 9 "The Price Puzzle: What Drives the Market"; Class 7, Ch 12 "Understanding Markets" (primary)
- 2Consumer | economics | Britannicabritannica.com · tier 3
- 3No Income Tax on Annual Income upto Rs. 12 Lakh under New Tax Regime (PIB, Union Budget 2025-26)pib.gov.in · tier 1
- 4GST Reforms 2025: Relief for Common Man, Boost for Businesses (PIB)static.pib.gov.in · tier 1
- 5Household Consumption Expenditure Survey: 2023-24 (PIB)pib.gov.in · tier 1
- 6Average MPCE (Rs.) and share of food and non-food items, 2023-24 (MoSPI)mospi.gov.in · tier 1