Consumption, saving and the propensities
Aggregate Demand, Income Determination and the Multiplier · section 3 of 8
In this note
Detail
1. Where this idea comes from
- J.M. Keynes wrote The General Theory of Employment, Interest and Money in 1936, during the Great Depression.
- At that time, demand had collapsed, factories were idle and workers had no jobs.
- Keynes said that total output depends on aggregate demand (the total spending planned in the economy).
-
Consumption is the largest part of this demand. So we must first understand how people decide to spend or save.
-
In India, private final consumption expenditure (PFCE) is the national-accounts measure of household consumption. It was 61.0% of GDP in 2021-22 and 60.9% in 2022-23 at current prices [4][5].
- So about ₹6 of every ₹10 of GDP is private consumption. This is why the consumption function matters so much.
2. The consumption function
- Consumption function: the relation between consumption (C) and income (Y).
-
Household income is the most important thing that decides how much people consume.
-
Equation 4.1: C = C̄ + cY
- C̄ (C-bar) is autonomous consumption.
- cY is induced consumption.
- c is the marginal propensity to consume (MPC).
Autonomous consumption (C̄)
- Definition: the part of consumption that does not depend on income.
- It takes place even when income is zero. A family must eat and keep a roof over its head even with no income.
- It is the subsistence level of spending (the bare minimum needed to survive).
- How is it paid for when income is zero?
- by dissaving (using up past savings), or
- by borrowing.
Induced consumption (cY)
- Definition: the part of consumption that depends on income. It rises when income rises.
- Example: if c = 0.8 and Y = ₹1,000, then induced consumption = 0.8 × 1,000 = ₹800.
3. Marginal propensity to consume (MPC)
- Definition: the change in consumption for each unit change in income.
-
MPC = ΔC/ΔY = c (Δ means "change in").
-
Range: 0 ≤ MPC ≤ 1. NCERT includes both end points:
| Value of MPC | Meaning |
|---|---|
| MPC = 0 | Consumption does not change when income changes |
| 0 < MPC < 1 | The usual case: part of the extra income is spent and the rest is saved |
| MPC = 1 | The whole extra income is consumed |
- MPC can never be more than 1. ΔC cannot be larger than ΔY.
- (Extra spending beyond the extra income would have to come from past savings or loans. That is not part of the marginal response to income.)
Worked example: Imagenia
- C = 100 + 0.8Y
- At Y = 0, C = ₹100. So autonomous consumption = ₹100.
-
MPC = 0.8. If income rises by ₹100, consumption rises by 0.8 × 100 = ₹80. The other ₹20 is saved.
-
Check with two income levels:
- Y = 1,000 → C = 100 + 800 = 900
- Y = 1,100 → C = 100 + 880 = 980
- ΔC/ΔY = 80/100 = 0.8 ✔
4. Graph of the consumption function
- Intercept form of a straight line: Y = a + bX
- a = intercept (where the line cuts the vertical axis).
-
b = slope = tan θ (θ is the angle the line makes with the horizontal axis).
-
Applied to C = C̄ + cY, with income on the horizontal axis and consumption on the vertical axis:
- Intercept = C̄. The line starts above the origin, because people consume even at zero income.
-
Slope = c = tan α. Since 0 < c < 1, the line is flatter than a 45° line.
-
The 45° line (where C = Y) helps us read the graph:
- Where the consumption line crosses the 45° line, C = Y and saving = 0. This is the break-even point.
- In Imagenia: 100 + 0.8Y = Y → 0.2Y = 100 → Y = ₹500.
- Below ₹500, the consumption line is above the 45° line. C > Y, so households dissave.
- Above ₹500, C < Y, so households save.
5. Saving and its propensities
- Saving (S): the part of income that is not consumed.
-
S = Y − C
-
Saving function (found by putting C = C̄ + cY into S = Y − C):
- S = −C̄ + (1 − c)Y
- Imagenia: S = −100 + 0.2Y
- The intercept is −C̄. At zero income, saving = −₹100, which is pure dissaving.
- The slope is s = 1 − c = 0.2.
Marginal propensity to save (MPS)
- Definition: the change in saving for each unit change in income.
-
MPS = ΔS/ΔY = s
-
Derivation:
- s = Δ(Y − C)/ΔY = ΔY/ΔY − ΔC/ΔY = 1 − c
-
So s = 1 − c, and MPC + MPS = 1.
-
Why they add to 1: each extra rupee of income is either spent or saved. There is no third use in this simple model.
-
Imagenia: MPC 0.8 + MPS 0.2 = 1 ✔
-
Range of MPS: 0 ≤ MPS ≤ 1, the mirror image of MPC.
Average propensity to consume (APC)
- Definition: consumption per unit of income.
-
APC = C/Y
-
Example: Y = 1,000, C = 900 → APC = 0.90. Households spend 90 paise of every rupee of income.
Average propensity to save (APS)
- Definition: saving per unit of income.
-
APS = S/Y
-
Example: Y = 1,000, S = 100 → APS = 0.10.
APC + APS = 1
- Since C + S = Y, dividing both sides by Y gives C/Y + S/Y = 1.
- So APC + APS = 1 at every income level.
6. Average vs marginal (a standard extension)
- Divide the consumption function by Y:
- APC = C/Y = C̄/Y + c
-
Because C̄/Y > 0 (when C̄ > 0), APC > MPC at every income level.
-
APC falls as income rises:
- As Y grows, C̄/Y gets smaller, so APC falls.
-
APC moves closer and closer to MPC, but it never goes below MPC.
-
MPC stays constant (0.8) along a straight-line consumption function.
Imagenia (C = 100 + 0.8Y):
| Y | C | S | APC | APS | MPC |
|---|---|---|---|---|---|
| 0 | 100 | −100 | — | — | 0.8 |
| 250 | 300 | −50 | 1.20 | −0.20 | 0.8 |
| 500 | 500 | 0 | 1.00 | 0 | 0.8 |
| 1,000 | 900 | 100 | 0.90 | 0.10 | 0.8 |
| 2,000 | 1,700 | 300 | 0.85 | 0.15 | 0.8 |
- The Y = 0 and Y = 250 rows are added to show dissaving. The other rows are from the scaffold.
- At low income, APC can be more than 1.
- This means households are dissaving (spending more than they earn).
-
APS is then negative (e.g. −0.20 at Y = 250).
-
But MPC can never be more than 1, even when APC is.
-
This is a common exam trap: APC > 1 is possible, MPC > 1 is not.
-
APS rises as income rises (0 → 0.10 → 0.15). Richer households save a larger share of their income.
7. Link to the multiplier (preview)
- The size of MPC decides how strongly income responds to new spending.
- Investment multiplier = 1/(1 − c) = 1/s
-
Imagenia: 1/(1 − 0.8) = 1/0.2 = 5. ₹100 of new investment finally raises income by ₹500.
-
Higher MPC → bigger multiplier. More of each round of income gets spent again.
8. Policy angle
- Poorer households have a higher MPC.
- Worked example: a poor household with MPC 0.9 gets ₹1,000. It spends ₹900.
- A rich household with MPC 0.5 gets the same ₹1,000. It spends only ₹500.
-
So a transfer to the poor adds more to demand than the same transfer to the rich.
-
With a government, consumption depends on disposable income:
- Disposable income (Yd): the income households actually have in hand after paying taxes and receiving transfers.
- Yd = Y − T (+ transfers)
- So C = C̄ + c(Y − T)
- Worked example (Imagenia, Y = 1,000):
- T = 0 → C = 100 + 0.8 × 1,000 = 900
- T = 100 → C = 100 + 0.8 × 900 = 820
- A ₹100 tax cuts consumption by ₹80 (= c × ΔT), not by the full ₹100. Households also save ₹20 less.
-
This links to personal disposable income in national income accounting.
-
How India measures consumption:
- PFCE is spending by resident households and non-profit institutions serving households (NPISH) on final goods and services, whether bought inside or outside the country [7].
- It also includes the imputed rent of owner-occupied dwellings (the rent people "pay themselves" for living in their own house) and home-grown produce that people consume themselves [7].
- Households and NPISH are estimated together. They are not shown separately [7].
- PFCE is estimated by the commodity flow approach: start from the total supply of each good, then subtract its other uses (industry inputs, government use, capital formation, stocks, net exports) [7].
-
MoSPI's National Accounts Statistics – 2025 (released 16 May 2025) gives consumption and saving estimates split across households, corporate sector and government. It follows the UN System of National Accounts (SNA), with base year 2011-12 [8].
-
Latest consumption trend: PFCE was estimated to grow 7.6% in 2024-25, up from 5.6% in 2023-24 [6].
- Who saves in India: shares in gross savings in 2022-23 [4][5]:
- Households: 60.9%, the largest saver
- Non-financial corporations: 37.3%
- Financial corporations: 9.3%
-
General government: (−) 7.5%. The government dissaved, meaning it spent more on current needs than its current income.
-
Longer view of household saving (as % of GDP at current market prices, 2006-07) [9]:
- Household financial saving: 11.8%
- Saving in physical assets (houses, gold and similar): 12.5%
- Total household saving: 23.8%
-
PFCE was 55.8% of GDP in 2005-06 [9]. By 2022-23 it was about 61% [4][5].
-
Saving in a crisis (COVID-19):
- Household financial savings spiked in Q1 of 2020-21. This was against the usual seasonal pattern.
- The likely reason was forced saving: during the lockdown, people could not spend on non-essentials [3].
- The rate then eased to 8.2% of GDP in Q3 of 2020-21, the second quarter in a row of decline [2].
- Lesson: C̄ and c are not fixed for ever. Fear and lockdowns can shift the whole consumption function down.
Prelims Hooks
- C = C̄ + cY: C̄ = autonomous consumption (the intercept), c = MPC (the slope = tan α).
- MPC = ΔC/ΔY, and 0 ≤ MPC ≤ 1. NCERT includes both 0 and 1. MPC can never exceed 1.
- Trap: APC can exceed 1 at low income (dissaving), but MPC cannot. APS can be negative, but MPS cannot.
- MPC + MPS = 1 and APC + APS = 1. Both follow from Y = C + S.
- With a positive C̄, APC > MPC, and APC falls as income rises. MPC stays constant on a straight-line consumption function.
- Imagenia (C = 100 + 0.8Y): ₹100 more income → ₹80 more consumption. Break-even income = ₹500. Multiplier = 1/(1 − 0.8) = 5.
- Saving function: S = −C̄ + (1 − c)Y. Its intercept is negative.
- PFCE covers households + NPISH together. It is estimated by the commodity flow approach and includes imputed rent of owner-occupied houses [7].
- Household sector = 60.9% of India's gross savings in 2022-23. General government was negative (−7.5%) [4][5].
- PFCE ≈ 60.9% of GDP (2022-23) [4][5]. It is the largest component of aggregate demand.
Mains Points
- Targeted transfers give more demand per rupee:
- Poorer households have a higher MPC.
- So in a slowdown, cash transfers to the poor lift demand more than tax cuts for high earners.
-
Link this to the multiplier: 1/(1 − c) is higher when c is higher.
-
The saving–consumption trade-off:
- Households give 60.9% of India's gross savings (2022-23) [4][5]. This money finances investment.
- Pushing consumption too hard can shrink this pool.
- Too much saving in a slump, on the other hand, shrinks demand. This is Keynes's paradox of thrift.
-
Policy has to find a balance between the two.
-
Crisis behaviour:
- The COVID-19 forced saving spike in 2020-21 [2][3] shows that the consumption function can shift down when people are afraid.
-
This supports counter-cyclical fiscal policy (spending more in bad times). Government spending and transfers can step in when private C falls.
-
Tax policy works through disposable income:
- Because C = C̄ + c(Y − T), a tax cut raises consumption by only c × ΔT, not the full ΔT.
- So a rupee of direct government spending has a bigger first-round effect on demand than a rupee of tax cut.
- This matters for GS-III questions on the quality of fiscal stimulus.
Sources
- 1Class 12, Ch 4 "Determination of Income and Employment"; Class 12, Ch 1 "Introduction (Macroeconomics)" (primary)
- 2RBI Press Release, "Preliminary Estimates of Household Financial Savings for Q3:2020-21" (23 June 2021)rbi.org.in · tier 1
- 3RBI Bulletin, "Preliminary Estimates of Household Financial Savings – Q1:2020-21"rbidocs.rbi.org.in · tier 1
- 4MoSPI Press Note, Second Advance Estimates 2023-24 and First Revised Estimates 2022-23 (29 Feb 2024)mospi.gov.in · tier 1
- 5PIB, "Second Advance Estimates of National Income, 2023-24 … First Revised Estimates of National Income, Consumption Expenditure, Saving and Capital Formation, 2022-23"pib.gov.in · tier 1
- 6PIB, "Second Advance Estimates of Annual GDP for 2024-25 … First Revised & Final Estimates … 2023-24 & 2022-23"pib.gov.in · tier 1
- 7MoSPI, National Accounts Statistics – Sources & Methods 2007, Chapter 22 "Private Final Consumption Expenditure"mospi.gov.in · tier 1
- 8MoSPI Press Release, "National Accounts Statistics – 2025 Publication" (16 May 2025)mospi.gov.in · tier 1
- 9RBI Annual Report 2007-08 (household saving and PFCE tables)rbi.org.in · tier 1