Launch of Sampoornata Abhiyan 2.0 by NITI Aayog

1. At a Glance

• Sampoornata Abhiyan 2.0 is a 3-month saturation campaign (28 Jan – 14 Apr 2026) by NITI Aayog targeting 100% coverage of 5 KPIs in Aspirational Districts and 6 KPIs in Aspirational Blocks [S1][S2].
• It is the second edition of the 2024 Sampoornata Abhiyan and operates under the umbrella Aspirational Districts Programme (ADP, 2018) and Aspirational Blocks Programme (ABP, 2023) [S1][S3].
• Relevance: governance + cooperative federalism + SDG localisation + outcome-based development model.

2. Why in the News

• Launched on 28 January 2026 by B.V.R. Subrahmanyam, CEO, NITI Aayog, in presence of Rohit Kumar, Additional Secretary & Mission Director, ADP/ABP, all Planning Secretaries and DC/DMs of Aspirational Districts/Blocks [S1].

3. Background & Evolution

• 2018 (Jan): Aspirational Districts Programme (ADP) launched covering 112 most-backward districts, anchored in the "Transformation of Aspiration" approach (Convergence–Collaboration–Competition) [S2][S3].
• 2023 (Jan): Aspirational Blocks Programme (ABP) announced by PM, covering 500 backward blocks (later expanded; campaign now covers 513 blocks) [S2][S3].
• 2024 (4 Jul – 30 Sep): Sampoornata Abhiyan 1.0 — 3-month campaign to saturate 12 KPIs (6 for districts + 6 for blocks) across health, nutrition, education, agriculture, social development [S2][S3].
• 2026 (28 Jan – 14 Apr): Sampoornata Abhiyan 2.0 launched, building on 2024 results, with refined indicator basket (5 + 6 KPIs) [S1][S4].

4. Core Static Facts

• Implementing body: NITI Aayog (ADP/ABP vertical) — not a Ministry [S1].
• Period: 28 January 2026 to 14 April 2026 (~3 months / ~90 days) [S1][S4].
• Coverage: 112 Aspirational Districts + 513 Aspirational Blocks [S2][S4].
• KPI count: 5 (Districts) + 6 (Blocks) = 11 KPIs (down from 12 in v1.0) [S1][S4].
• Indicative KPIs – Districts: % low-birth-weight babies measured, TB case notification, conduct of VHSND/UHSND (Village/Urban Health, Sanitation & Nutrition Days), functional girls' toilets in schools, bovine FMD vaccination coverage [S4].
• Indicative KPIs – Blocks: regular Supplementary Nutrition under ICDS, child weight/height measurement at Anganwadi Centres, functional toilets & drinking water at AWCs, girls' toilets in schools, animal (FMD) vaccination [S4].
• Method: District/Block-level 3-month Action Plans, monthly saturation tracking, behaviour-change drives, concurrent field monitoring [S2][S4].

5. Multi-Dimensional Analysis

Administrative / Governance - Uses "saturation" model (100% beneficiary coverage of identified schemes) instead of incremental targets [S2]. - Anchored in the Convergence-Collaboration-Competition ADP framework; ranks districts/blocks via the Champions of Change Dashboard [S3]. - Relies on DC/DMs and BDOs as field commanders; Planning Secretaries are state-level nodal officers [S1].

Social / Health - Heavy tilt toward maternal-child health (ANC, low birth weight, ICDS nutrition), TB elimination (NTEP target 2025), and WASH in schools/Anganwadis — addresses SDG-2, 3, 4, 5, 6 [S4]. - Girls'-toilet KPI addresses gender-driven school dropout.

Economic / Rural Livelihood - Bovine FMD vaccination KPI links to National Animal Disease Control Programme (NADCP, 2019) and dairy productivity [S4].

Cooperative Federalism - Joint exercise of Union (NITI), States (Planning Secretaries), Districts and Panchayats — operationalises Article 243G / 11th Schedule subjects (health, sanitation, women & child) [S1].

6. Recent Developments (last 12-18 months)

• 4 Jul 2024: Sampoornata Abhiyan 1.0 launched across 112 districts and 500 blocks targeting 12 KPIs [S2].
• 28 Jan 2026: Sampoornata Abhiyan 2.0 launched; pilot block-level launch flagged at Pratappur block, Surajpur district, Chhattisgarh [S1][S5].
• 14 Apr 2026: Scheduled conclusion (coincides with Ambedkar Jayanti) [S1].

7. Prelims Hooks

• Sampoornata Abhiyan 2.0 launched by NITI Aayog (not a Ministry) on 28 Jan 2026 [S1].
• Campaign duration: 28 Jan 2026 – 14 Apr 2026 [S1].
• Targets 5 KPIs in Aspirational Districts + 6 KPIs in Aspirational Blocks [S1].
• Covers 112 Aspirational Districts and 513 Aspirational Blocks [S2][S4].
• Inaugurated by CEO NITI Aayog Shri B.V.R. Subrahmanyam [S1].
• Mission Director, ADP/ABP: Rohit Kumar, Additional Secretary, NITI Aayog [S1].
• Aspirational Districts Programme launched in January 2018; Aspirational Blocks Programme in January 2023 [S3].
• ADP uses the "Champions of Change" real-time dashboard for ranking [S3].
• Sampoornata Abhiyan 1.0 ran 4 July – 30 September 2024 with 12 KPIs [S2].
• KPI basket includes FMD bovine vaccination, TB notification, VHSND, girls' toilets, ICDS supplementary nutrition [S4].
• Approach: Convergence, Collaboration, Competition (3 Cs) [S3].
• Aspirational Blocks now number 513 (originally 500 announced in 2023) [S4].

8. Mains Relevance

• GS-II: Government policies & interventions for development; issues relating to development & management of social sector (health, education, HRD); welfare schemes for vulnerable sections; mechanisms for protection and betterment.
• GS-III: Inclusive growth; issues relating to mobilization of resources; agriculture (animal husbandry component).
• Plausible stems: 1. "The 'saturation approach' adopted in NITI Aayog's Aspirational Districts/Blocks Programme marks a shift from input-based to outcome-based governance." Discuss with reference to Sampoornata Abhiyan. 2. "Cooperative and competitive federalism are two sides of the same coin." Examine in the light of the Aspirational Districts & Blocks Programme. 3. Critically evaluate the role of KPI-driven, time-bound campaigns such as Sampoornata Abhiyan 2.0 in localising the Sustainable Development Goals.

9. Related Topics to Study Next

• Aspirational Districts Programme (2018) — parent framework [S3].
• Aspirational Blocks Programme (2023) — sister programme [S3].
• NITI Aayog SDG India Index — measurement of localised SDGs.
• Champions of Change Dashboard — ranking tool for ADP/ABP.
• National TB Elimination Programme (NTEP) — KPI linkage [S4].
• Mission Saksham Anganwadi & POSHAN 2.0 — ICDS nutrition KPI overlap [S4].
• Jal Jeevan Mission / Swachh Bharat (G) 2.0 — WASH KPIs.
• National Animal Disease Control Programme (FMD-Brucellosis, 2019) — bovine vaccination KPI.

10. Common Errors / Trap Areas

• Wrong parent body: Sampoornata Abhiyan is run by NITI Aayog, not the Ministry of Rural Development or MoHFW [S1].
• KPI count confusion: v1.0 had 12 KPIs (6+6); v2.0 has 11 KPIs (5+6) — order matters: 5 for Districts, 6 for Blocks [S1][S2].
• Block count: ABP originally targeted 500 blocks but campaign now lists 513 — both figures may appear correct in different years [S2][S4].
• Date trap: v2.0 ends 14 April 2026, not 30 April; v1.0 ran Jul–Sep 2024, not Jan–Mar [S1][S2].
• Statutory vs scheme: Sampoornata Abhiyan has no Act/Article backing; it is an administrative campaign, not a statutory mission.

11. Sources

• [S1] Launch of Sampoornata Abhiyan 2.0 by NITI Aayog — https://www.pib.gov.in/PressReleasePage.aspx?PRID=2219753 — (tier 1)
• [S2] NITI Aayog to launch 'Sampoornata Abhiyan' (2024) — https://www.pib.gov.in/PressReleasePage.aspx?PRID=2030418 — (tier 1)
• [S3] 'Sampoornata Abhiyan' launched by NITI Aayog — https://www.pib.gov.in/PressReleaseIframePage.aspx?PRID=2030805 — (tier 1)
• [S4] NITI Aayog launches Sampoornata Abhiyan 2.0 — DD News (Prasar Bharati, gov.in) — https://www.newsonair.gov.in/niti-aayog-launches-sampoornata-abhiyan-2-0-to-accelerate-development-across-aspirational-districts-blocks/ — (tier 1)
• [S5] NITI Aayog official handle — Pratappur Block, Surajpur launch — https://x.com/NITIAayog/status/2017227201964638441 — (tier 1, official social media)