Right to consumer education
Also called: Right to consumer awareness · Topic: Consumer Rights and Consumer Protection · NCERT: Class 10, Ch 5 "Consumer Rights"
Meaning
The right to consumer education is a consumer's right to gain the knowledge and skills needed to become a well-informed consumer. A consumer who knows their rights, the quality marks and how to complain is harder to cheat. Consumer education is one of the six rights under COPRA 1986. It also points to the consumer's duties: insist on a bill, check marks and expiry dates, and complain when cheated.
Example
The Department of Consumer Affairs has run the "Jago Grahak Jago" campaign since 2005. It uses posters and TV advertisements to explain consumer rights and how to file a complaint.
Don't confuse with
- Right to information: this right covers the facts about a particular product, such as its price, ingredients and expiry date. Consumer education is broader. It builds general awareness of rights and remedies.