Purple Revolution
Topic: Rural Development: Diversification, Allied Sectors and Organic Farming · NCERT: Beyond NCERT
Meaning
The Purple Revolution is the promotion of lavender farming in Jammu and Kashmir. Lavender is an aromatic crop, and its oil is used in perfumes and cosmetics. It is backed by the CSIR Aroma Mission (2016), which helps farmers grow aromatic plants. It shows crop diversification in hilly areas, where farmers move from low-return crops to a high-value one.
Example
In Bhaderwah, in Doda district of Jammu and Kashmir, farmers have taken up lavender under the CSIR Aroma Mission (2016). The flowers are distilled into oil, which earns more than the crops these farmers grew before.
Don't confuse with
- Pink Revolution: this refers to meat and poultry processing, and also to onions or pharmaceuticals. It is not about flowers or aromatic crops.
Related concepts
- Yellow Revolution
- Golden Fibre Revolution
- Grey Revolution
- Rainbow Revolution
- Black Revolution
- Brown Revolution
- Round Revolution
- Silver Fibre Revolution